TAMPA, Fla. – The United Soccer Leagues, LLC, today announced it has named Marka Sports as the organization’s Official In-Stadium Signage Supplier. Terms of the agreement were not disclosed. Marka Sports will be an official supplier for all related properties, including the Premier Development League – the leading pre-professional league across North America – the United Soccer League, USL’s Division III and the Super Y League.
A leader in stadium signage across North America, Marka Sports’ signage has featured in FIFA World Cup Qualifying, the CONCACAF Champions League and Liga MX, in addition to numerous other events and properties. Marka has also been crucial to the success of amateur and youth properties such as Sector Amateur, the Mexican Football Federation and largest youth development program in that country. The Mexican-based company provided the signage used at the 2017 USL Cup at Slugger Field in Louisville last month, and was one of the major companies to have a presence at the recently concluded USL Winter Summit in Tampa, Fla.
“We are delighted to bring aboard a company as well-renowned as Marka Sports to be our Official In-Stadium Signage Supplier,” said USL President Jake Edwards. “Our partnership with Marka Sports will help our clubs activate sponsorships at the highest level while creating new assets and revenue streams. Marka brings a wealth of experience working in soccer, having a client list that includes FIFA, CONCACAF, the Mexican Federation, and now the USL. We couldn’t have been happier with Marka Sports’ work at the 2017 USL Cup in Louisville, and are looking forward to a long and fruitful partnership between our organizations.”
“Striking this partnership is a stepping stone for Marka Sports to put the foot in the door in the US market,” said Benjamin Tovar, President and owner of Marka Sports. “USL is one of the fastest-growing sports properties in the world and its history, growth, and commitment to soccer in the region is just evidence of that fact. We are extremely excited of having the chance to be part of the USL family, including PDL, Super Y League, and the upcoming DIII.”
“Through our experience and proven company success, it is our obligation to support USL and its teams to achieve revenue goals through high quality branding and exposure standards,” added Miguel Pazcabrales, Marka Sports Director of Business Development.
The PDL has enjoyed massive growth in recent years, fielding 72 teams in 2017, with 16 holding partnerships with professional clubs, creating numerous opportunities for potential suppliers and vendors to support this growth.
Through its Preferred Supplier Program, the USL will connect suppliers with both new franchise owners and existing clubs looking to deliver the best possible experience for fans. Preferred suppliers must meet the USL’s strict quality standards. These are “Best in Class” companies that provide services and products to professional franchises and stadium developers. The USL is currently in discussions with suppliers that support stadium development, as well as the buildout of team front offices and operations.
For more information on the USL Preferred Supplier Program, contact Josh Keller at Josh.Keller@uslsoccer.com.